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Capability Statements – Branding – Websites – Content Creation

JJ New Media specialise in providing a complete range of professional marketing services for all types of businesses, from retail to commercial, industrial and more. A recent case study including branding, content creation and a website is a project completed for Haz-Elec Industries Pty Ltd.

Haz-Elec is a young, vibrant company which was incorporated in 2009 to supply specialist electrical services to the fuel and gas industries. Since then, they have expanded deliverables, personnel and their client base to meet increasing demand. What they had not expanded was their marketing materials or brand.

When Haz-Elec approached JJ New Media, they already had a logo but no brand. They had stationery items, a Capability Statement and 3 page website. None of these materials had any brand consistency or represented the extensive, specialised and professional range of services being provided by Haz-Elec to their national client base. In short, it was time to bring the marketing up to speed with the services.

JJ New Media was engaged to develop a brand, including a review of the existing logo and corporate colour palette (which was fine as was) and roll this out across stationery items, the Capability Statement and website.

JJ New Media also created content, for a new Capability Statement and website, to reflect the full breadth of operational, personnel and service expertise. This was done by working closely with the customer, to ‘get the facts’ and then create market relevant content.

The primary purpose of the whole project was to create a contemporary and professional new brand for Haz-Elec and then roll that out across a new Capability Statement and website to provide the client with a professional market presence.

To achieve this JJ New Media assembled a team, prepared a budget and timeline and got to work. The end result is something we are all very proud of and for a preview you can visit the Haz-Elec website.

“I have known and worked with Julie for many years and have always found her to be more than just a capable creator and writer, Julie is also a thorough professional who maintains a personal investment in all her undertakings,” said Bruce Knox Engineering Manager at Haz-Elec. “The consistently high standard of her achievements being a testament to this.”

“After joining the Haz-Elec team recently, it was apparent that whilst the team and Directors had created an amazing company with an enviable offering of services, their brand and presentation did not adequately support the strength and capabilities of the organisation as it stands today.”

“With JJ New Media we basically started with a strong logo and redeveloped the brand from there. It was very much a partnered process with Julie providing both sound guidance and a willingness to share our vision. We are extremely happy with all that has been achieved in our marketing makeover and feel we are now perfectly positioned to enter the next phase of this amazing journey.”

Services provided in conjunction with this project include: project management, liaison with internal and external resources, preparation of design briefs, copy writing and content creation. Communication was clear throughout the process and the scope of works was developed to meet the client’s needs and budget.

If you need marketing assistance, then please contact JJ New Media today on phone (07) 4041 0776 or email julie@jjnewmedia.com.au We look forward to working with you.

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